Joining forces with

Packing A Smile

For the month of June, Great Pretenders will be donating a $20 gift for every purchase made on our website to Packing A Smile, a non-profit organization that collects games, toys, stuffed animals and activities to deliver to sick children in the hospital in hopes of putting a smile on children’s faces.

Place an order today to help us reach our goal of $20,000 in gifted donations!

Unleash your imagination with our AWARD WINNING

Dress-Up

ONCE UPON A TIME

Great Pretenders

Feeling disconnected from an industry that lacked imaginative, open-ended play, Founder & CEO Joyce Keelan set out on an ambitious journey to launch a brand that would deliver on her vision of innovative high value lifestyle toys. 35 years later, with a team comprised of over 75% women, Great Pretenders is proud to have shipped products to boutiques, concept stores, gift shops and some of the best toy stores across the globe, all while introducing innovative new designs and trend setting categories from our hometown of Sarnia, Ontario, Canada.

Shop the Look!

Rainbow Unicorn Cape & Headband
Rainbow Unicorn Cape & Headband
Sale price$36.99
Ballet Tutu Dress
Ballet Tutu Dress
Sale price$24.99
Magical Unicorn Wand
Magical Unicorn Wand
Sale price$13.99

The fun doesn't have to stop there

Don't Forget to Accessorize!

Discover the magic of shopping in store

Find Our Products at Your Local Store Today!

Our Most Loved Styles

The Instagram Shop