Joining Forces for a Greener Tomorrow

We're planting a tree for EVERY order!

We are thrilled to announce that we have joined forces with One Tree Planted! For every purchase you make on our website from now until December 31st, we will plant a tree!

Together, we're planting the seeds of a greener future!

Unleash your imagination with our AWARD WINNING



Great Pretenders

Feeling disconnected from an industry that lacked imaginative, open-ended play, Founder & CEO Joyce Keelan set out on an ambitious journey to launch a brand that would deliver on her vision of innovative high value lifestyle toys. 35 years later, with a team comprised of over 75% women, Great Pretenders is proud to have shipped products to boutiques, concept stores, gift shops and some of the best toy stores across the globe, all while introducing innovative new designs and trend setting categories from our hometown of Sarnia, Ontario, Canada.

Shop the Look!

Rainbow Unicorn Cape & Headband
Rainbow Unicorn Cape & Headband
Sale price$29.99
Ballet Tutu Dress
Ballet Tutu Dress
Sale price$24.99
Magical Unicorn Wand
Magical Unicorn Wand
Sale price$12.99

The fun doesn't have to stop there

Don't Forget to Accessorize!

Discover the magic of shopping in store

Find Our Products at Your Local Store Today!

Our Most Loved Styles

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