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Once upon a time

Great Pretenders

Feeling disconnected from an industry that lacked imaginative, open-ended play, Founder and CEO Joyce Keelan set out to launch a brand that delivered on her vision of innovative, high-value lifestyle toys. 35 years later, with a team comprised of over 75% women, Great Pretenders is proud to ship product to boutiques, concept stores, gift shops and some of the finest toy stores around the world, while introducing innovative new designs and trend-setting categories from our hometown of Sarnia, Ontario, Canada.

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