Great Pretenders

Feeling disconnected from an industry that lacked imaginative, open-ended play, Founder and CEO Joyce Keelan set out to launch a brand that delivered on her vision of innovative, high-value lifestyle toys. 35 years later, with a team comprised of over 75% women, Great Pretenders is proud to ship product to boutiques, concept stores, gift shops and some of the finest toy stores around the world, while introducing innovative new designs and trend-setting categories from our hometown of Sarnia, Ontario, Canada.

In a sea of ​​low-cost Asian imports, it's never been more important to invest in our local economy. Great Pretenders is proud to manufacture a selection of our clothing range in Canada (and ensure that any import partners we develop follow our proven standards). Being a local manufacturer has never been more important!

A talented team of in-house artists and pattern makers originally dreamed of art, pattern and textile design and the creativity doesn't stop there!