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Great Pretenders

Great Pretenders is home to an award winning line of children's costumes since 1989.

  • Attending ASTRA? Visit us as you learn what's new in the specialty toy industry.

    The wait is over! ASTRA is finally here and we couldn't be more excited. For those not familiar with the show, the American Specialty Toy Retailing Association (ASTRA) was founded in 1992 and is an international not-for-profit trade organization that serves more than 1,800 independent retailers, manufacturers and sales representations...
  • Business Advice from Joyce Keelan, Founder of Great Pretenders

    Great Pretenders is known in the industry as a company that maintains a family business feel; starting with it's unique story. Joyce Keelan, founder of Great Pretenders, started the company in 1989. A Queen’s University graduate with an engineering degree, she was one of two women in the class and worked for an oil industry giant. However, Joyce always had an entrepreneurial motive, and one day when shopping at a toy store she was disappointed by the selection of imaginative toys. This gave her a business idea. She went home and made a pair of puppets for two-year-old Kate (current Creative Director at Great Pretenders). The puppets proved so popular that she set up a home-based business, produced 5,000 units to start, founded her own company, and later went on to win international awards.

    joyce keelan

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  • Family Spotlight: Meet the Contants

    This month we're featuring The Contants in our family spotlight! Jessica Contant shares her outlook on pretend play, favourite games, and advice to other parents. Who are the Contants? We are a small family that enjoys watching and play sports. we enjoy lots of camping and being outdoors. We value building memories...
  • How does Great Pretenders ensure all our products are safe? Meet Lukas.

      Have you ever wondered what goes into creation and compliance of a toy? Toy compliance and ensuring that toys are in the hands of children do not cause harm or pose an undue risk is an important part. Toy industry is highly regulated and must undergo numerous tests and meet the...
  • 3 Things you didn’t know about the Modern Mom Show

    We are ecstatic to be a part of The Modern Mom Show coming up in June! The Modern Mom Show is a luxe, original, one-of-a-kind, curated, modern and Palm Springs styled two day social and shopping event! Filled with mocktails, on-trend fashion shows, chats and Q&A with bloggers, full size Luxury gift bags...

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