Great Pretenders is home to an award winning line of children's costumes since 1989.
Great Pretenders is known in the industry as a company that maintains a family business feel; starting with it's unique story. Joyce Keelan, founder of Great Pretenders, started the company in 1989. A Queen’s University graduate with an engineering degree, she was one of two women in the class and worked for an oil industry giant. However, Joyce always had an entrepreneurial motive, and one day when shopping at a toy store she was disappointed by the selection of imaginative toys. This gave her a business idea. She went home and made a pair of puppets for two-year-old Kate (current Creative Director at Great Pretenders). The puppets proved so popular that she set up a home-based business, produced 5,000 units to start, founded her own company, and later went on to win international awards.