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Great Pretenders

Great Pretenders is home to an award winning line of children's costumes since 1989.

  • #WhoMadeMyClothes. I made your clothes.

    At Great Pretenders, we are proud to be participating in the #MadeInCanada movement. Over 108 of our products are made locally in our manufacturing facility in Sarnia, Ontario – employing a Canadian workforce to make your clothes. We came across a wonderful movement called Who Made Your Clothes? By Fashion Revolution...
  • We pride ourselves on quality. Meet the person who helps lead quality assurance.

    Quality has always been important to us as a company and we make sure to follow strict guidelines and standards. We consider ourselves a premium children’s clothing and toy company and with it comes a strong focus on inspection and products. One person who helps us lead this initiative at...
  • Great Pretenders at Sweet Suite 2017

    We’re ecstatic to be participating at Sweet Suite this year! Sweet Suite is a unique show put on by The Toy Insider taking place on July 12 at Pier Sixty in New York City. The show brings together top digital influencers and members of the press from U.S.A and Canada. They will...
  • Attending ASTRA? Visit us as you learn what's new in the specialty toy industry.

    The wait is over! ASTRA is finally here and we couldn't be more excited. For those not familiar with the show, the American Specialty Toy Retailing Association (ASTRA) was founded in 1992 and is an international not-for-profit trade organization that serves more than 1,800 independent retailers, manufacturers and sales representations...
  • Business Advice from Joyce Keelan, Founder of Great Pretenders

    Great Pretenders is known in the industry as a company that maintains a family business feel; starting with it's unique story. Joyce Keelan, founder of Great Pretenders, started the company in 1989. A Queen’s University graduate with an engineering degree, she was one of two women in the class and worked for an oil industry giant. However, Joyce always had an entrepreneurial motive, and one day when shopping at a toy store she was disappointed by the selection of imaginative toys. This gave her a business idea. She went home and made a pair of puppets for two-year-old Kate (current Creative Director at Great Pretenders). The puppets proved so popular that she set up a home-based business, produced 5,000 units to start, founded her own company, and later went on to win international awards.

    joyce keelan

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