We are ecstatic to support The Family Project!
The Family Album Project is a nonprofit organization with a goal of keeping photographs alive within the family. The organization bring mobile photography studio to your site and provide individuals and families with an instant professional quality print at no cost. These services are provides to those that otherwise would not have access to a professional photographer. It's an amazing initiative that are honoured to donate our products to!We had a chance to catch up with Virginia Becker, the charity organizer to share more on this wonderful initiative.
Can you tell me more about the charity?
It is the goal of The Family Album Project to provide free professional portrait photography to those that would not otherwise have access to this service. We believe that we are rapidly losing the hard copy print. We are taking pictures with our cell phones and cameras, sharing them digitally through social media, then losing them to "some place" in our computers. By providing people with the hard copy print, we are helping to restore the family album concept. It is important that these pictures are not only enjoyed by this generation, but future generations to follow.
How did you get involved?
I helped put together the service for an elderly woman that passed away. As we were going through her shoe boxes of pictures, we all noticed that there were virtually no pictures of her or her family for the past 10 years. It was then that I realized that we have all but stopped printing family pictures. After that event, I took my first steps to create The Family Album Concept. Each year we give away no less than 10,000 free print portraits.
Who are the children that you work with?
We work with a variety of children. Some live in low income apartments. Some live in battered woman's shelters. Some are staying at The Ronald McDonald House at Stanford. Some are in hospice care. Some are in foster care.
What is the role of pretend play in working with these charities?
Pretending to be someone else, if only for a moment, allows the child to be that person and live in that magical world. When a child puts on a costume, for that moment, they don't have cancer or they live in a castle, or they can fly like a butterfly. Without the costume, they live in their reality. The reality of illness or poverty or abuse. The costume takes them out of that situation.